Music videos have three categories:
Performance:
This includes sing and dancing e.g. performing on a stage or lip syncing at anytime or scene.
Narrative:
Telling audience a story through acting.
Concept:
Selling the audience an idea, theme or ideology.
More than one of the category can be used for example whilst acting in a scene the singer could lip sync showing a combination of performance and narrative.
The purpose of a music video is for the song writer or singer to indirectly inform the audience of the songs narrative or what the song is based on or about.
The music video strengthens the audiences knowledge about the song, as well as promote the song.
The music video which I have selected is Olly Murs's 'Dance With Me Tonight' which is a pop-swing/jazz genre and it is posted on Youtube. ( http://www.youtube.com/watch?v=F3EG4olrFjY )Youtube is accessible by millions of people around the world which the song will then gain popularity from the views and shares from friends or families. This promotes the song to millions of people and will encourage them to buy the CD or album. The main singer- Olly Murs stars in his music video as the main character this promotes the song as people are more likely to want to watch the artist in the music video.
There are two categories which are evident in the music video, the first category is performance.
The is shown in the screen shot as the main singer Olly Murs dances in the centre with backup dancers. The cinematography ( long shot) has been used to empathise the location or surroundings, which is a street this follows the conventions of the music genre: jazz, this is because jazz music videos are stereotypically performed on run down streets or a large spacious area to empathise the energy which the song brings to liven the atmosphere. The mise en scene empathises this with the bright smokey sparklers, the decorations and the lit up rooms in the background, this represents the liveliness and positive energy which the song brings to the audience, as before the location had been dark and gloomy.
Another convention this music video follows is the costume worn by the main singer, Olly Murs wears smart clothing:suit which is similar to the olden time fashion clothes worn. The music is catchy and lively with the brass instruments used e.g. trumpets, saxophone.
This screen shot encourages the idea of the music video also being used to tell a narrative because there are jump cuts used from the main singer being happy and singing to him being in jail, this screen shot shows evidence that singer wants to inform the audience to why he is in jail. This is an explanation informing the audience and making them understand the song a bit more.
Olly murs's music is aimed at 13-25 year olds, his music videos attract the audience to the positive energy. For example in the music video Olly Murs is having fun driving around with his firends,singing and dancing. The target audience is nether to young or to old, but are at the age with more freedom and all about enjoying themsleves, this is what Olly Murs does in his music video, which makes it relatable to the audience, to want to experience or have experienced the same events or activities. To ecourage this the cinematography used is hand held camera. (evident in the begining when the main singer walks past his love interest in the music video)
They also consisted a lot of mid or two shots of Olly Murs to keep the target audience interested in the music video.
The music video strengthens the audiences knowledge about the song, as well as promote the song.
The music video which I have selected is Olly Murs's 'Dance With Me Tonight' which is a pop-swing/jazz genre and it is posted on Youtube. ( http://www.youtube.com/watch?v=F3EG4olrFjY )Youtube is accessible by millions of people around the world which the song will then gain popularity from the views and shares from friends or families. This promotes the song to millions of people and will encourage them to buy the CD or album. The main singer- Olly Murs stars in his music video as the main character this promotes the song as people are more likely to want to watch the artist in the music video.
There are two categories which are evident in the music video, the first category is performance.
The is shown in the screen shot as the main singer Olly Murs dances in the centre with backup dancers. The cinematography ( long shot) has been used to empathise the location or surroundings, which is a street this follows the conventions of the music genre: jazz, this is because jazz music videos are stereotypically performed on run down streets or a large spacious area to empathise the energy which the song brings to liven the atmosphere. The mise en scene empathises this with the bright smokey sparklers, the decorations and the lit up rooms in the background, this represents the liveliness and positive energy which the song brings to the audience, as before the location had been dark and gloomy.
Another convention this music video follows is the costume worn by the main singer, Olly Murs wears smart clothing:suit which is similar to the olden time fashion clothes worn. The music is catchy and lively with the brass instruments used e.g. trumpets, saxophone.
This screen shot encourages the idea of the music video also being used to tell a narrative because there are jump cuts used from the main singer being happy and singing to him being in jail, this screen shot shows evidence that singer wants to inform the audience to why he is in jail. This is an explanation informing the audience and making them understand the song a bit more.
They also consisted a lot of mid or two shots of Olly Murs to keep the target audience interested in the music video.
You have provided a basic analysis of this music video, explaining its style and analysing some of the conventions used. You have discussed some ideas, but need to elaborate on points further.
ReplyDeleteYou need to:
1) Explain what the purpose of this particular video is, using micro-elements and PEER analysis to support points made
2) Use PEER analysis for points made to show a better understanding
3) Elaborate on points further
4) Be more specific when you are referring to certain aspects of the video, and with your explanations