Thursday, 3 July 2014

Research into Goodwin's Theory - Miss Georgiou

In this blog post, I will be defining Andrew Goodwin's theory and select a music video of my choice which I will analyse using Goodwin's Theory.
Goodwin's theory:
1) Music videos demonstrate genre characteristics e.g. stage performances in metal videos, dance routine for girl/boy band.
2) There is a relationship between lyrics and visuals (either amplifying illustrate, contradicting.
3) There is a relationship between music and visuals.
4) The demands of the record label will include the needs for lots of close ups and of the artist and artist many develop motifs which recur.
5) There is a frequent reference to nation of looking (screens within screens, telescope etc) and particularly voyeuristic treatment of female body.
6) There is after intertextual references ( to films, TV programmes other music videos etc )
7) Whether the video is primarily performances based narrative based or concept based and how elements of each is in it .
 

Point- The music video is evident of performance this is shown almost a minute (52 sec) into the music video, the band is on stage almost like playing in a concert. This demonstrates the genres characteristics. The script is a Rockband, their genre music cam be refered to as: alternative rock, pop rock or indie rock.

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