Friday, 11 July 2014

History of a music video - Miss Georgiou

Create a list of ways in which people can consume music video.
Has this changed over the years?

The ways in which people consume music videos have changed as it is much more accessible than it was a few years ago. Factors which contribute to this, is the development of technology e.g. phones, ipads and tablets, with these devices people are able to go online and search for music videos.
Apps for phones are now available for example Spotify is a music app with allows users to listen to music for free on computers or phones as long as they have wifi. There are premiums for users who would like to pay and listen to music without going online, however this only last for a limited time depending on how much the user would like to pay. Listening to music will make users curious of the music video, which will eventually lead to them searching online.

Social websites have been founded, expanding the accessibility, and video players are now able to be played on portable devices such as phone, at any location people are able to access as long as there is Internet or wifi. Youtube is able to

Ways in music videos are accessible.

-Music channels/ programs
Music videos are shown when a song is played, this enables the audience to be able to access the music video on T.V. The first music channel to be founded is MTV in 1981. Music channels allowed artists to promote their song further by creating a music video

- Youtube- people can access music videos online, due to websites being founded later on the years e.g. Youtube had been founded in 2005.
Youtube is a popular video social website, which allows users to only see videos or clips online, due to Youtube's popularity people are able to make money just from receiving a high number of views.
-DVD-
Viewing music videos on DVDs are quite rare, but artists did have their music videos included along with the music on a dvd format which fans could buy.
-Music Websites-

-Music Apps- Apps can be downloaded on mobile devices, apps can be free or bought.




Thursday, 3 July 2014

Research into Goodwin's Theory - Miss Georgiou

In this blog post, I will be defining Andrew Goodwin's theory and select a music video of my choice which I will analyse using Goodwin's Theory.
Goodwin's theory:
1) Music videos demonstrate genre characteristics e.g. stage performances in metal videos, dance routine for girl/boy band.
2) There is a relationship between lyrics and visuals (either amplifying illustrate, contradicting.
3) There is a relationship between music and visuals.
4) The demands of the record label will include the needs for lots of close ups and of the artist and artist many develop motifs which recur.
5) There is a frequent reference to nation of looking (screens within screens, telescope etc) and particularly voyeuristic treatment of female body.
6) There is after intertextual references ( to films, TV programmes other music videos etc )
7) Whether the video is primarily performances based narrative based or concept based and how elements of each is in it .
 

Point- The music video is evident of performance this is shown almost a minute (52 sec) into the music video, the band is on stage almost like playing in a concert. This demonstrates the genres characteristics. The script is a Rockband, their genre music cam be refered to as: alternative rock, pop rock or indie rock.